An encapsulated coupon is sealed inside a clear film pouch. The seal keeps the offer attached to the product through distribution and protects it from moisture, cold and handling before it reaches the shelf.
The construction also holds more than a printed coupon. A folded booklet, a leaflet or a product sample can be sealed in the same pouch, which turns a single on-pack piece into a full offer. We seal in house, so encapsulation happens on the same floor as printing and finishing.